You can move across the country, change careers, become a parent and still keep your sense of self, but only if you build the right support around you.

Sarah Henderson Daugherty from United Way of Northeast Florida sits down with Ashley Coen, a former LA marketing executive, current mom of two and wife of Jacksonville Jaguars head coach Liam Coen, to talk about what it really takes to start fresh in a new city and not disappear inside someone else’s job title.

Ashley shares her story of growing up “from a little bit of everywhere,” how mentors shaped her work ethic and why Jacksonville instantly felt like a rare mix of beach-town ease and genuine Southern kindness.

The conversation also goes deeper into women’s health and leadership. Ashley opens up about postpartum anxiety, why it often goes unnamed and how honest conversations with friends can be the difference between suffering quietly and getting support. She also reflects on career lessons from advertising, entrepreneurship and advocating for other women through mentorship and pay transparency, especially in male-dominated spaces like football.

If you care about female leadership, philanthropy in Jacksonville and practical ways to uplift women through Women United, this one is for you. Subscribe, share with a friend who needs a reset and leave a review to help more listeners find The Y Factor.

Learn more about Women United and The Y Factor here.