Today’s guest on Chapter Talks — Design (English-language edition) is Mauro Porcini, President and Chief Design Officer of Samsung Electronics. Before joining Samsung, he held leading design roles at PepsiCo and 3M, where he helped bring design closer to business and technology. At Samsung, he now leads the design vision for many of the products people use every day — from smartphones and TVs to home appliances and new AI experiences. Today, we speak with him about how design can take products beyond pure functionality through aesthetics, originality and emotional relevance — and why designers have the power to move entire industries in a more meaningful direction, one step at a time.

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Chapter Talks – Design | Episode 37 | Host Timo Schmitt | Production Miri Marijanovic, Nina Schaefer, Clemens Paul Steinmüller | Music XTMPLX – »Mind Control«

• (00:00:01) - The Future of Personalization
• (00:00:46) - Chapter Talks Design
• (00:01:43) - Long Distance Podcast
• (00:02:20) - The Importance of Being a Global Citizen
• (00:06:34) - The Role of Chief Design Officer
• (00:10:35) - How Design Is Driving 3M, PepsiCo's Transformation
• (00:12:25) - The challenge of design in a global world
• (00:19:29) - The responsibility of the design of technology
• (00:27:29) - The New Galaxy: A Design for Meaning
• (00:37:42) - Expective Design: The Four Pillars
• (00:41:56) - The Identity of Samsung
• (00:49:46) - Samsung's Vision for AI in the World
• (00:52:09) - Chapter Talks Design