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Behind the Agent™

Behind the Agent™

Written by: FirstTeam® Real Estate
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Behind the Agent™
A FirstTeam® Podcast

Real estate isn’t just about properties, it’s about ownership, strategy, and the people building something bigger.

Behind the Agent™ is where high-performing agents step into their role as CEOs. Each episode goes beyond the surface to unpack the decisions, discipline, and mindset required to scale a business, build a brand, and lead at the next level.

From top producers to team leaders and future owners, we break down what it actually takes to grow, from recruiting and positioning to marketing, operations, and long-term vision.

This isn’t about staying comfortable. It’s about what’s next.

Because we don’t build rosters, we build careers. And the agent is always the hero of the story.

For those who refuse to be average and are ready to own their future.

Welcome to Behind the Agent™.

2026 FirstTeam® Real Estate Careers Economics Personal Success
Episodes
  • Ep. 1: Own the Neighborhood | How Dave Archuleta Built a $300M Business Through Territory Strategy

    Ep. 1: Own the Neighborhood | How Dave Archuleta Built a $300M Business Through Territory Strategy
    Jun 1 2026

    The conversation covers the journey of building a successful real estate business, emphasizing the importance of systems, scalability, and community involvement. It also delves into the role of problem-solving, the use of technology and social media, and the process of building and scaling a real estate team. The development of systems for business scalability is also highlighted. The conversation covers the importance of maintaining standards of excellence in real estate operations and the significance of building strong relationships with clients and the community. It emphasizes the need for high standards, accountability, and the ability to have difficult conversations with clients and team members. Additionally, it highlights the value of creating repeatable and impactful events to connect with the community and foster relationships.

    Takeaways

    • Building a successful real estate business
    • The importance of systems and scalability Standards of Excellence
    • Building Relationships

    Chapters

    • 00:00 Starting a Real Estate Business During COVID
    • 09:49 Utilizing Technology and Social Media in Real Estate
    • 17:36 Developing Systems for Business Scalability
    • 29:00 Building Relationships
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    32 mins
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