Broadway is one of the highest-risk industries in the world. Every new production requires millions of dollars, years of development, and countless creative decisions—yet most shows never recoup their investment. So how do producers decide which stories are worth betting on?

In this episode of Sue Gilad: Curtain Call Conversations, Sue Gilad takes listeners inside the decision-making process behind Broadway producing. Drawing from her experience producing and co-producing acclaimed productions, she explores how producers evaluate scripts, assemble creative teams, assess audience demand, and navigate uncertainty in pursuit of extraordinary outcomes.

Along the way, Sue examines the relationship between intuition and analysis, the similarities between Broadway and entrepreneurship, and the lessons that come from both success and disappointment. Whether you're a business leader, entrepreneur, investor, or creative professional, this episode offers valuable insights into making high-stakes decisions when the future is impossible to predict.

In this episode:

• The economics and risk profile of Broadway productions
• How shows move from concept to opening night
• What producers look for when evaluating a project
• The role of intuition, expertise, and decision-making science
• Lessons from successful productions and industry challenges
• Why Broadway producing shares so much with entrepreneurship

For additional information about Sue Gilad’s work and initiatives: www.suegilad.com

www.suzannegilad.org