In this episode, Bruce sits down with Alice Chung, founder and owner of Alive Health Centre, for a remarkable conversation about nearly five decades in the natural health industry. From a single 700-square-foot store to a network of 21 locations across British Columbia, Alberta, and Ontario, Alice reflects on the decisions, values, and relationships that helped shape one of Canada's most respected health retail businesses.

Alice shares how strategic expansion, acquisitions, and a hands-on approach to leadership have guided Alive Health Centre's growth, while staying true to the principles that have defined the company from the beginning. She offers candid perspectives on navigating today's retail environment, maintaining strong supplier relationships, and building a business that prioritizes both customers and long-term sustainability.

The conversation also explores the culture behind Alive Health Centre's exceptional staff loyalty, with many team members remaining with the company for decades. Alice discusses the importance of trust, transparency, and investing in people, and why creating a supportive workplace has been central to the company's success.

Beyond business, Alice speaks passionately about giving back. From serving on the board of the Canadian Health Food Association to supporting organizations such as BC Children's Hospital and the VGH & UBC Hospital Foundation, she shares how community involvement and philanthropy have become an extension of her life's work. Her leadership in fundraising initiatives has helped raise millions of dollars for important causes, reflecting a deep belief that success carries with it a responsibility to make a meaningful difference.