The Greater Game is now available, and it’s the next-level playbook for already successful entrepreneurs who want to go 100x. Dan Sullivan and John Bowen explore “greater property,” the fourth of the 10 Multipliers, and how transforming your unique genius into intellectual property gives you both peace of mind and a bigger, more durable net worth.

Show Notes:

Greater property is how your unique genius becomes your empire.

You already have assets that can be appraised, and that’s a key part of your net worth.

Just a few years ago, the Patent Bureau in Washington opened the door for education and entertainment to be turned into patents.

In 1980, most company value came from tangible assets, while today many trillion‑dollar companies get 80 to 90 percent of their valuation from intangibles.

When you create shortcuts that other people can use, that’s intellectual property, and there’s a specific price and process for getting it protected.

The creativity you get paid for has long-term value when you take the right steps to turn it into protected property.

Many entrepreneurial companies are still overly dependent on their founders.

When you become the market architect instead of the main operator, your valuation multiples increase dramatically.

Your intellectual property makes you uniquely visible and valuable in a world that’s mostly not distinctive.

It’s far more enjoyable when your business can run without you needing to be there every day.

Intellectual property is the new currency in an exponential, idea‑driven economy.

Resources:

The Greater Game by Dan Sullivan and John Bowen

Unique Ability®