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Episode 8: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Terri Trovato (https://www.linkedin.com/in/terri-trovato-387bba74/) about expert insights on digital marketing strategies and the role of AI in enhancing creativity.


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Terry Trovato has over thirteen years of experience in digital marketing, navigating through the evolving landscape from organic social media to paid media and now integrating AI technologies into her strategies. She is the founder of the Darcy Agency, which specializes in creating tailored marketing solutions for various brands, particularly in the fashion industry. Her journey began when she moved to Spain and found herself navigating through the complexities of working remotely while establishing her brand. The transition from freelancing to founding the Darcy Agency was a natural progression.

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Chapters

• 00:00 - Introduction and Business Overview
• 02:04 - Founding the Darcy Agency
• 06:08 - Inspiration Behind the Name Darcy
• 11:52 - AI in Marketing and Tools Used
• 16:11 - Challenges in Freelancing and Starting a Business
• 25:52 - Advice for New Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.