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From Sony & Nike to Meta | Victorine Amoussou on Culture Marketing, Breaking Into the Industry & Building a Career Across the Biggest Brands in the World cover art

From Sony & Nike to Meta | Victorine Amoussou on Culture Marketing, Breaking Into the Industry & Building a Career Across the Biggest Brands in the World

From Sony & Nike to Meta | Victorine Amoussou on Culture Marketing, Breaking Into the Industry & Building a Career Across the Biggest Brands in the World

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Victorine Amoussou has worked at some of the most culturally influential brands on the planet — Sony Music, Nike, Spotify, and now Meta, where she leads marketing for Ray-Ban Meta and Oakley Meta. But she didn't get there by following a conventional path.

In this episode, Victorine shares the real story behind a career built across entertainment, fashion, sport and tech — the internships that opened the first doors, the strategic moves that accelerated her trajectory, and the mindset that helped her navigate new industries without losing herself in the process.

We talk about how to turn early opportunities into genuine momentum, why results on your CV will always outperform fancy job titles, and what it actually looks like to work on campaigns with Beyoncé, Stormzy, Lewis Hamilton, Teyana Taylor and Doja Cat.

We also get into the practical stuff — salary negotiation, adapting to brand side from agency, building genuine relationships in competitive industries, and what resilience really looks like when the path doesn't go to plan.

Sharp, strategic and genuinely one of the most impressive career journeys we've had on the show — this one will make you think differently about every opportunity you've been overlooking.

⚡ What we cover:
→ From Sony Music and Nike EMEA to Spotify and Meta — the full career arc
→ How early internships and side projects built the foundation for everything
→ Working on campaigns with Beyoncé, Stormzy, Lewis Hamilton and Doja Cat
→ Culture and integrated marketing — what it actually means in practice
→ Moving from agency to brand side and navigating the transition
→ Salary negotiation and knowing your market value
→ Building genuine relationships in entertainment, fashion and tech
→ Resilience, layoffs and staying strategic when the path changes

🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/

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