What AI can’t replace | Live from SXSW London
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What AI can’t replace | Live from SXSW London
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Rami Zeidan has helped shape some of the most influential entertainment platforms in the Middle East, playing key roles in the founding teams behind Anghami, TikTok MENA and Billboard Arabia. But as AI continues to transform the creative industries, where does human connection fit into the future of audience engagement?
In this special live episode of The Truth About, recorded from the back of a London black cab at SXSW London, Emma Bartholomew sits down with Rami to explore the opportunities, challenges and misconceptions surrounding AI in music, entertainment and culture.
From building fandom beyond algorithms to why artists need to think bigger than streams and social media, Rami shares his perspective on what it takes to create lasting audience relationships in an increasingly automated world.
The conversation explores how AI is changing creativity, where technology can genuinely add value, why experiences remain irreplaceable, and how the next generation of artists will need to balance digital efficiency with real-world community building.
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