Stafford Lancaster has been at Delancey for over 25 years, working alongside Sir John and Jamie Ritblat. Today he runs the firm behind some of the UK's most recognisable real estate projects - Earls Court, East Village, Elephant and Castle - and he's just launched a new lending platform in Albion Arc.

The thread that runs through the whole conversation is a single financing principle that Delancey has stuck to from day one: never get caught out. Before the GFC, they had no loan-to-value covenants in any of their debt. When values crashed and banks started calling in loans across the industry, Delancey had nothing to trigger. They rode the whole thing out and came through with a 15% gross IRR.

That same discipline shows up in how they won the Olympic Village - a David and Goliath bid against Hutchison Whampoa and the Wellcome Trust - and how they pioneered build-to-rent in the UK, interviewing 3,000 renters and flooding the market with 1,400 homes when the rest of the industry was still drip-feeding stock.

It's a flat structure, everyone's self-starting, and Sir John is still in the office at 90. Stafford talks openly about how that culture is what lets 65 people compete with firms ten times the size, and why he'd rather keep it that way than scale up.

What's the one principle you'd never break in your own business? Let us know in the comments.

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