Celebrating the bedrock of podcasting.

Claire chats with Liam Heffernan, the founder of the Mercury Network and the creator of Independent Podcasters Day. They discuss the challenges faced by independent creators who must juggle roles as marketers, accountants, and publicists, and how publisher networks can help level the playing field by providing enterprise-level tools and sales representation.

Liam also introduces Independent Podcasters day, a new initiative to celebrate the hard-working 'grafters' of the podcasting world.

Sam and Claire explore the Podcasting 2.0 Publisher Tag and how this feature allows creators to aggregate their shows into a single discoverable feed on TrueFans, fostering collective discoverability.

We also discuss the future of hyperlocal advertising and how a shift from 'downloads' to 'verified plays' could unlock new revenue streams for indie shows with smaller, highly engaged audiences.

Independent Podcasters Day

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Music: How It Is from Ketsa Music

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