Beyond the Numbers: How Great Senior Living Leaders Build Confidence, Resilience, and Results
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Beyond the Numbers: How Great Senior Living Leaders Build Confidence, Resilience, and Results
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What happens when your identity becomes tied to your title, your move-ins, or your performance?
In this episode of Smart w/ Heart, Sarah Sheridan sits down with Aaron Catoe, Chief Revenue Officer at Twelve Oaks Senior Living, to explore how self-identity impacts leadership, sales performance, and team culture.
Aaron shares why great leaders separate their worth from their results, how fear can quietly drive burnout and conflict, and why investing in coaching creates stronger teams, better conversions, and lasting success.
Whether you're leading a community, managing a sales team, or navigating your own career growth, this conversation offers a fresh perspective on confidence, resilience, and leadership in senior living.
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Connect w/ Aaron Catoe: https://www.linkedin.com/in/aaron-catoe-m-a-org-leadership-07b1504/