📙 S7:15 - The Four Roses Story: Seagram's Years, the Fall, and Grand Return (1943-Present)
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📙 S7:15 - The Four Roses Story: Seagram's Years, the Fall, and Grand Return (1943-Present)
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When you talk about a roller-coaster history, Four Roses is the poster child brand. In today's episode, we'll relive the glory years of Four Roses in the post-World War II era, when Madison Avenue carved out a Four Roses lifestyle. Then, I'll dig into how Seagram's took the brand from straight Bourbon blend to "Premium Light Whiskey." Then, I'll be joined by Four Roses legendary Brand Ambassador Al Young, as we watch the grand return of the brand, with a few surprises along the way.
Enjoy this fascinating conclusion to this three-part series covering the history of Four Roses.
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