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Joe Strada just won Two-Brain Business Gym of the Year. Here’s exactly how he built one of the best content strategies in the gym industry.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Joe Strada of Unleash’d Strength to break down his content playbook.

They cover everything from his early TikTok trend-hopping days to the storytelling and conversion-focused content that’s growing his gym today.

Joe walks through real examples from his own feed, including the meme-style video that got him five million views but zero followers and the carousel that finally broke his streak of flops and brought in nearly 200 new followers.

He also shares his exact process for using AI to script and edit videos for his gym based on viral videos he admires.

John and Joe dig into the difference between content that goes viral and content that actually converts, why getting your community involved in your videos pays off in ways views never will, and why finding the content style you genuinely enjoy making is the only sustainable way to stay consistent.

Tune in, steal Joe’s best ideas and adapt them for your own gym.

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00:00 - Why Most Gym Owners Never Post Content

00:51 - Meet the Viral Gym Owner of the Year

02:50 - How Joe Started Creating Content Before Opening His Gym

05:08 - The Trend-Hopping Strategy That Got Millions of Views

07:54 - Brand Positioning: Why "Strength Is for Everyone" Works

09:14 - Top-of-Funnel Content vs. Content That Sells

11:31 - Meme Content: Turning Members Into Creators

12:47 - Viral Content: How to Repeat a Winning Format

16:27 - Educational Content: Build Authority With Simple Tips

18:22 - Community Content: Show the Personality Behind Your Gym

21:18 - Content Planning: Never Run Out of Ideas Again

24:23 - AI Content: Adapting Trends for Your Audience

28:49 - Interview Content: Let Your Members Tell the Story

31:20 - Conversion Content: The Carousel That Added 200 Followers

36:44 - Storytelling Content: Create a Pin Post That Converts

42:26 - How to Start Creating Content Consistently