This week's round-up from the Groundswell Agriculture festival. I share my reflections, pick out one of my fave talks of the show and welcome a new member in this week's vlog from Agri-TechE.

⛺ 😎 A more considered set of conversations at Groundswell this year - and Happy 10th Birthday to the Festival. Even the Secretary of State Emma Reynolds loved it!

🫶 Inspired by the session by Pasture for Life about data capture and hard metrics not always collecting and quantifying what farmers instinctively see, sense and feel. "A lack of data doesn't necessarily mean that something isn't true." A nice segue into the theme for our own #REAP2026 conference in November!

🫵 Lots of talk about the ADOPT programme (FYI Chris Lyons is your Go-To Person at Innovate UK about all things ADOPT) - this really is the way for farmers to de-risk their decisions to embrace new innovation. Great session chaired by Tom MacMillan with Lindsay Roome, Simon Pearson MBE and Bryony Gittins.

🪟 Window 1 opened of the new Sustainable Farming Incentive round. Brace yourself for the mad scramble!

📣 Welcome to a new member BionemaUk Group Limited - Groundswell was a perfect setting for the discussions about the technologies they develop and manufacture for biocontrol in agriculture.....

Plus we recorded some podcasts and did some filming which we'll be dropping over the next few weeks, but special thanks to:

David Linton | Cristóbal Uauy | Sarah Evered | Russell Batten | Louise Penn

Also a shout out to the amazing little Agri-TechE team - Kate Brunswick | Becky Dodds | Kristina Kalinina | Deryn Gant | Sophie Butler | Laura Bouvet

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