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Why You Buy More When You Touch the Product

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Why You Buy More When You Touch the Product

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Episode 93 of Behavioral Economics with Fexingo explores the endowment effect and why physically touching a product dramatically increases your willingness to pay. Lucas and Luna break down a 2024 field experiment where shoppers who held a sweatshirt for 30 seconds bid 67% more in a silent auction than those who didn't. They discuss why the effect is strongest for haptic-oriented categories like apparel and home goods, how online retailers try to simulate touch with video and VR, and what this means for your own shopping decisions. The hosts also touch on a clever trick: if you're shopping, put a product back on the shelf for 60 seconds before deciding—you'll break the emotional ownership spell. #EndowmentEffect #TouchAndSpending #HapticMarketing #BehavioralEconomics #ConsumerPsychology #ProductTouch #OwnershipBias #AuctionExperiment #RetailPsychology #ShoppingBias #EconomicPodcast #FexingoBusiness #BusinessPodcast #DecisionMaking #LossAversion #LucasAndLuna #EconomicsShow #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

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