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Ep 82 - 10 Years on Amazon: How Honeysticks Built a Global Brand
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Ep 82 - 10 Years on Amazon: How Honeysticks Built a Global Brand
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What does it take to build a premium Amazon brand that can outperform some of the biggest names in the world? In this special guest episode, Hamish Conway is joined by Victoria Skik, Global Marketplace Manager at Honeysticks, to reveal the strategies behind one of New Zealand's most successful global Amazon brands. Discover why understanding your customer is still the biggest competitive advantage you have, how a simple test, learn, scale mindset has fuelled international growth, and why getting the fundamentals right matters more than chasing the latest trends. Victoria also shares how Honeysticks is preparing for the future of AI-powered commerce without losing what made the brand successful in the first place. Whether you're an Amazon seller, eCommerce founder or brand leader, this conversation is packed with practical ideas you'll be able to apply to your own business