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Doing great work has always been the foundation of a successful accounting career. But in today's profession, technical excellence alone isn't enough.

In this bonus episode of The INSIDE Public Accounting Podcast, Rob Brown explores why visibility has become a competitive advantage for accounting professionals. As AI reshapes technical work and firms compete more aggressively for talent and clients, the professionals who stand out are often those whose expertise is known, trusted and remembered.

Rather than encouraging accountants to become influencers, Rob reframes personal branding as the intentional process of building trust and sharing expertise. He explains why visibility matters at every stage of a career, how firm leaders can strengthen culture and recruiting through their own presence and what practical steps professionals can take to build a reputation that creates opportunities over time.

Learn more about INSIDE Public Accounting: https://insidepublicaccounting.com