EU retail advertisers push back on transparency rules for AI generated ads ahead of the deadline, a spokeswoman sues after a company used AI to generate new ads featuring her likeness without her permission, OpenAI expands into image, video, and conversational ad formats within ChatGPT, and more!

Hosts:
Dane Golden, YouTube Ads Specialist | VidAction | LinkedIn
Tolis Dokianos, YouTube Globalisation Strategist | Apex Video Marketing | LinkedIn

AI Ads+ News This Week

1. AI-generated ads should be exempt from EU transparency rules, retail association says - https://www.reuters.com/legal/litigation/ai-generated-ads-should-be-exempt-eu-transparency-rules-retail-association-says-2026-06-19/
2. Brands using AI-generated influencers to promote products on social media https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media
3. OpenAI looks beyond a single ad format with image, video and conversational ads in the works - https://digiday.com/marketing/openai-looks-beyond-a-single-ad-format-with-image-video-and-conversational-ads-in-the-works/
4. AI in Advertising Market Set to Skyrocket: From $11.17 Billion in 2025 to $36.34 Billion by 2030
   https://finance.yahoo.com/media-advertising/articles/ai-advertising-market-set-skyrocket-113700899.html
5. AI is changing local TV advertising, but who holds the best data still decides who wins
   https://adage.com/studio-30/publishing-partners/aa-ai-is-changing-local-tv-advertising-but-who-holds-the-best-data-still-decides-who-wins/
6. Why Conair is moving fast to adopt AI-driven video ads
   https://www.marketingdive.com/news/why-conair-is-moving-fast-to-adopt-ai-driven-video-ads/824270/
7. Model Collapse Risk Grows as Meta’s AI Ad Blitz Floods the Web With Synthetic Content
   https://www.techtimes.com/articles/319755/20260705/model-collapse-risk-grows-metas-ai-ad-blitz-floods-web-synthetic-content.htm
8. Agentic AI and the Evolution of Ad Sales
   https://www.exchangewire.com/blog/2026/07/06/agentic-ai-and-the-evolution-of-ad-sales/
9. Netflix (NFLX) Is Up 9.5% After AI Ad Tie-Up With Omnicom Media Group - Has The Bull Case Changed?
   https://finance.yahoo.com/media-advertising/articles/netflix-nflx-9-5-ai-101836798.html
10. Spokeswoman sues company after it uses AI to make new ads featuring her
    https://boingboing.net/2026/07/02/spokeswoman-sues-company-after-it-uses-ai-to-make-new-ads-featuring-her.html
11. Focal: Leading ChatGPT Ads Agency Launches ChatGPT Pixel Picker
    https://finance.yahoo.com/technology/ai/articles/focal-leading-chatgpt-ads-agency-190600601.html