In this episode, Val shares how she built a personal brand from scratch after leaving her corporate career, and why personal branding is much more than a logo or color palette. She explains how consistency, clarity, and authenticity helped her create a brand that feels aligned both online and offline.

Key topics:

• Why personal branding is not the same as visual identity
• How to define your brand without overthinking your logo or colors
• The role of consistency in making people remember you
• How to build a brand that reflects both who you are and who you’re for
• Why your brand should evolve as you do

Val opens up about the uncertainty she felt after leaving her corporate job and starting a business with a very different identity than before. She shares how she experimented with content, leaned into authenticity, and slowly discovered the themes, values, and visual identity that fit her best. She also explains how she chose her brand colors — blue and yellow — based on the feelings she wanted to communicate: calm, optimism, energy, and directness. Most importantly, she emphasizes that a strong brand is not static; it grows with your experience, your audience, and your values.

Resources & links:

• Get your ChatGPT SPARK Business Architect and let it help you define your business and brand
• Join the 1:1 coaching program Spark Your Expat Business

Connect with Val:

• Linkedin
• Instagram