In this episode, Charles Davis and Susie Cowan explore the significance of music tourism in the South, highlighting its economic, cultural, and historical impact. They discuss how cities can leverage their musical heritage to attract visitors and foster community pride.

Special Guest
Lisa Love

Key Topics
The importance of music tourism in the South
Economic benefits of music festivals and concerts
Historical significance of Southern music cities
Strategies for cultivating music tourism
The role of community and culture in music tourism

Chapters
00:00 Introduction to Sound and Soul of the South
01:15 Why the South is a Music Heritage Hub
02:08 Susie Cowan's Journey in Music and Tourism
03:52 Economic Impact of Music Events
05:36 Music Tourism as a Community Builder
07:09 The Role of Music in City Growth
09:39 Music Tourism's Role in Saving Historic Venues
11:03 Lisa Love on Georgia's Music Heritage
12:36 Defining Music Tourism in the South
15:53 Unique Aspects of Southern Music Tourism
17:05 Music Tourism's Impact on Preservation
19:02 The Rise of Concert Travel
21:17 The Future of Music Cities
23:04 Challenges in Cultivating Music Tourism
24:33 The Economic Power of Music Festivals
27:09 Community and Music Events
38:48 Future Visions for Music Tourism
41:33 Closing Remarks and Next Steps

Resources
Visit Macon - https://visitmacon.org
Georgia Music Foundation - https://www.georgiamusicfoundation.org/

The Sound & Soul of the South spotlights destinations as they share the stories behind their community’s musical roots, legends, attractions, and vibrant live music scenes. Each episode explores how music shapes local identity, culture, and economic impact in destinations throughout the South—appealing to music fans and travelers seeking authentic, music-driven experiences.