I recently ditched ChatGPT.

Not because it's useless. It isn't. If you're using nothing, ChatGPT is better than nothing. But for me, it started to feel like using stabilisers on a bike. Beginner level. Useful, yes, but not the full game.

AI is the biggest shift in business in years, but most people are still using it like a smarter Google. They prompt it, get advice back, then still have to do all the work themselves.

That was me for months.

I built custom GPTs, learned prompts, reprompted, tweaked, and still felt like every conversation started from scratch. Then I moved to Claude and the difference hit me fast.

Here's the biggest shift:

ChatGPT told me what to do. Claude does it for me.

In this episode, I break down why I moved from ChatGPT to Claude, how I'm using Claude Cowork, and how it's saving me at least 10 hours a week, maybe closer to 20.

What I cover:

• Why AI is about way more than ChatGPT
• Why prompts are not the whole game
• Why generic AI content is everywhere and why it sounds like everyone else
• The difference between AI giving advice and AI acting like an assistant
• How I've trained Claude on my voice, emails, posts, YouTube channel, contracts, testimonials and business
• How I use it to help with emails, slides, workbooks, content ideas, planning and client engagement
• Why AI should remove boring manual tasks, not replace your creativity
• How Claude scans what's working across my social media and YouTube
• Why AI can become the new doom scrolling if you don't use it properly
• What I'd do if I was starting with AI today

If you're drowning in a to-do list that never ends, this episode will show you how to stop using AI like a toy and start using it like a team member.

Your move: teach AI one thing about your business today. Give it your website, your emails, your social media, your contracts, your team, what you sell, what works, what you hate doing, then give it one real job.

Connect with Me:
Instagram - https://www.instagram.com/paulmortofficial
Facebook - https://www.facebook.com/MrPaulMort/
LinkedIn - www.linkedin.com/in/paul-mort
TikTok - https://www.tiktok.com/@paulmort
YouTube - https://www.youtube.com/@paulmortofficial

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