Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag

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Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag

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This week's Throwback Thursday episode tackles one of the biggest challenges facing retreat leaders today: Pricing. Because let's be honest... Most retreat leaders aren't struggling because they don't know how to host a great retreat. They're struggling because they're underpricing their expertise, their experiences, and the transformation they provide. In this popular episode, Shannon Jamail sits down with retreat pricing expert Erin Haag to discuss the difference between attracting price shoppers and attracting value-driven buyers. Together they explore why so many retreat leaders: charge too littlework too hardtake on too much riskand end up making far less profit than they should You'll learn why pricing isn't just about covering costs—it's about creating a sustainable business that allows you to serve your guests at the highest level. Shannon and Erin also discuss: Why low pricing often attracts the wrong buyersThe difference between price-sensitive and value-focused guestsWhy premium retreats often perform better during economic uncertaintyThe hidden costs of underpricingHow to communicate transformation rather than featuresWhy retreat leaders need to stop charging based on fear Whether you're hosting your first retreat or your fiftieth, this episode will challenge how you think about pricing and profitability. Because transformational experiences deserve transformational pricing. What You'll Learn in This Episode The difference between price shoppers and value shoppersWhy underpricing hurts both you and your guestsHow to price retreats for profit and sustainabilityWhy premium retreats can be more resilient during economic shiftsThe importance of communicating value over costCommon pricing mistakes retreat leaders makeHow pricing impacts the type of guests you attract Key Takeaways Price Determines Who You Attract The guests attracted to a $2,000 retreat often have different buying motivations than those investing $7,000 or more. Underpricing Creates Problems Many retreat leaders think lower prices mean more bookings. Often, the opposite is true. Retreats Are Not Vacations You're not selling a hotel room. You're selling transformation, growth, support, community, and results. Profitability Matters A retreat that breaks even isn't necessarily successful. Retreat businesses must be profitable to remain sustainable. Value-Based Buyers Think Differently When guests understand the value of the experience, price becomes only one part of the decision. The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Throwback Thursday Introduction (00:00:00) Shannon introduces this archived episode with Erin Haag and explains why the conversation around retreat pricing is still so relevant today. Why Pricing Matters in the Retreat Industry (00:00:17) Shannon shares why pricing remains one of the biggest challenges retreat leaders face, especially when they are delivering transformational experiences but not making enough profit. A Retreat Is Not Just a Vacation (00:01:09) Shannon reminds retreat leaders that retreats are experiences that create change, and believing in the value of the offer is essential. Welcoming Erin Haag Back to the Show (00:01:55) Shannon welcomes Erin Haag back to the podcast and shares why they are aligned on the topic of retreat pricing, even though their pricing models are different. The Problem With Underpricing Retreats (00:02:20) Shannon and Erin discuss why retreat leaders often get stuck in their heads around pricing and how undercharging can hurt both the host and the industry. Retreats Are a Business (00:03:19) Erin explains that retreats must be profitable if they are being run as a business, not a nonprofit or hobby. The Facebook Pricing Debate (00:04:10) Erin shares the story of a Facebook post where a retreat leader asked for advice after raising her retreat price to $6,000. Higher Priced Retreats Are Easier to Sell (00:05:02) Erin explains why higher priced retreats can be easier to sell because they attract value-based buyers instead of price shoppers. Tiffany's Buyers vs. Claire's Buyers (00:05:25) Erin uses the comparison of Tiffany's and Claire's shoppers to explain how price impacts the type of buyer a retreat attracts. The Economy and High-Ticket Retreat Buyers (00:08:10) Shannon and Erin discuss why lower-ticket buyers may be more affected by the economy, while value-based buyers are still willing to invest in premium retreats. Matching Price ...

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