Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results.

KEY TALKING POINTS:

0:00 - An Overview Of Damon Lines' Business

0:46 - Branding Across Markets

1:51 - How The Partnership Formed

6:53 - The Foreclosure Auction Model

12:45 - Selling The Company & Going Direct-To-Seller

14:57 - TV Costs & Marketing Mix

20:41 - Team Structure

22:09 - Scaling Too Fast & Systems

26:50 - Fox Appearances & LA Market

31:01 - What Buyers Do With Deals

34:58 - Damon's Investing Strategy

39:57 - Advice For Beginners

41:42 - Where To Find Damon

43:54 - Outro

LINKS:

Instagram: Damon Lines

https://www.instagram.com/damonlines/

Website: Sellers Advantage

https://www.sellersadvantage.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/