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Is Booking Hotels Direct Dead?

Is Booking Hotels Direct Dead?

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The Award Travel 101 crew kicked off Episode 181 by discussing one of the week's hottest travel deals: Norse Atlantic's $118 one-way fare from Orlando to London Gatwick. While the price grabbed plenty of attention, the hosts reminded listeners to look beyond the headline fare, noting Norse's low-cost model means extra fees for amenities that many travelers expect. They also covered several major developments in the points and miles world, including American Airlines quietly increasing award prices on certain Japan Airlines partner flights, an enhanced World of Hyatt credit card welcome offer, a wave of valuable Amex Offers for hotels and travel, and Marriott's latest award pricing increase. Angie and Cameron also shared updates on their own points-earning progress and upcoming travel plans, including schedule changes, hotel decisions, and new credit card bonuses.

The main discussion centered on whether booking hotels directly with points is still the best strategy as hotel loyalty programs continue to devalue their currencies. Using real-world examples from Marriott, Hilton, and Hyatt, the hosts compared direct award bookings against Chase Travel, Capital One Travel, Citi Travel, and American Express Travel. In many cases, travel portals—especially when paired with annual travel credits, Points Boost, Fine Hotels + Resorts, or The Edit benefits—required significantly fewer transferable points than booking directly, particularly for Marriott and Hilton stays. Hyatt remained the notable exception, where transferring Chase Ultimate Rewards to Hyatt often continued to provide the strongest value. The episode concluded by encouraging listeners to think beyond traditional award bookings, weigh elite benefits and earnings when comparing options, and wrapped up with a practical international travel tip: always pay in the local currency when using a credit card abroad and avoid Euronet ATMs, which typically offer poor exchange rates.

Episode Links:

  • American Partner awards increase
  • Hyatt personal card increased offer
  • Amex Hotel Offers
  • Marriott award rates are increasing

Where to Find Us

  1. The Award Travel 101 Facebook Community.
  2. To book time with our team, check out Award Travel 1-on-1.
  3. You can also email us at 101@award.travel
  4. Buy your Award Travel 101 Merch here
  5. Reserve tickets to our Late Summer 2026 Meetup in Milwaukee now. award.travel/mke2026

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