Live Speaker Coaching: Refining Offers, Pricing, and Sales for an Email Marketing Business

On Mic Drop Mindset, host Jenn conducts a live, off-the-cuff coaching session with Sebastian Dziuk about clarifying his business model and offers as an email marketing specialist for experts and thought leaders.

Sebastian explains his premium done-for-you lead magnet and automation services ($6,500 and $10,000) and a newer $497 “Email Revenue Roadmap” strategy blueprint, noting that many leads—often early-stage entrepreneurs from places like SCORE—aren’t ready to invest.

They identify that the key issue isn’t creating more low-ticket offers but targeting clients who already believe in email marketing and have less time, emphasizing relationship-building through in-person paid events and word of mouth.

Jenn recommends leading sales conversations with the highest-priced offer first, then stepping down if needed, and Sebastian commits to returning to foundational outreach and letting prospects decide on budget.

00:00 Live Coaching Setup

00:27 Sebastian Business Dilemma

03:00 Talks Framework Audience

04:32 Current Offers Pricing

07:27 Belief In Email

09:39 Find Right Buyers

13:27 Proof Case Studies

15:38 Ideal Client Profile

22:19 Sales Process Fit Calls

23:38 Back To Foundations

27:00 Start With Premium

30:47 Action Steps Wrap Up

31:37 Where To Find Sebastian

32:04 Final Outro

About Sebastian Dziuk

Sebastian Dziuk is an email marketing expert, entrepreneur, and U.S. Army veteran whose roots in military public affairs shaped a career built on strategic communication and organic growth. After navigating the fast-paced world of intrapreneurship at General Mills, Sebastian has built a reputation for turning complex ideas into messaging that moves people to buy.

As founder of Dziuk Studios LLC, Sebastian has helped dozens of experts and thought leaders turn online attention into sales using his signature AttractCycle™ framework.

With a career built on the intersection of creativity and strategy, Sebastian works with his clients to build a sustainable, organic lead generation system.

Connect with Sebastian:

LinkedIn: https://www.linkedin.com/in/sebastiandziuk/

Website: https://dziukstudios.com/

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

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Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com