EP 20 — Baroo: When Success Is the Trap
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EP 20 — Baroo: When Success Is the Trap
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This episode is about a failure pattern that's harder to spot than a bad idea — the False Positive. Baroo was a Boston pet care startup that launched into a perfect storm of lucky circumstances, mistook them for market validation, and scaled before the foundation existed. The idea was good, the founder was experienced, the early numbers were incredible. And that's exactly what killed it.
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