Hiring is the ultimate business skill — more valuable than knowing AI or the latest marketing channel. If you can find and land A-players, you can build anything.

Ugis exited an 8-figure business in 2020 and has since spent 10,000+ hours doing nothing but hunting A-players for 100+ 8- and 9-figure brands, poaching from names like Alex Hormozi, Tony Robbins, AG1 and Golden Hippo. 93% of those hires are still there a year later, and he closes 80%+ of his searches (the industry average is ~20%).

In this episode he breaks down the exact system.

In this episode:

- Founder takes on X: is the "laptop lifestyle" a myth? We react to a viral take on the dark side of scaling a 90-person agency - plus Ryan Deiss on scaling into "no man's land."

- Job ad reaction: a media buyer role posted by @markbuildsbrand — what makes the ad work, and why the best hires get hunted.

- 14 principles for closing 80% of your roles from "only hire to solve a bottleneck" to "get a work sample" and "stack specialists instead of hunting unicorns."

- The outreach message that gets a 46% reply rate (vs. the 25% industry average), broken down line by line.

- A live case study: hiring a conversion designer for a 9-figure e-commerce brand.

• Two mistakes we made this week and how to introduce an unconventional hiring test the right way.
• What a founder-turned-headhunter sees that a career recruiter completely misses.

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