The Story Leaders Tell Without Realising It. Why Great Communication Starts With Seeing Yourself Through Other People's Eyes
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Why do some stories inspire action while others are quickly forgotten?
In this episode, I speak with business storytelling strategist John Elbing about why great communication begins with understanding your audience—not yourself.
Together, we explore how storytelling strengthens leadership, builds trust, creates alignment, and helps leaders communicate in a way that truly resonates.
If you want people to listen, remember, and act, this episode is for you.
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