How Pharma Brands Win in a Competitive Market I ft. Sumit Bhattacharjee I Ep49
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How Pharma Brands Win in a Competitive Market I ft. Sumit Bhattacharjee I Ep49
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What really makes a pharma brand succeed?
Is it the molecule?
The marketing budget?
Or the people on the ground?
In this episode of Leaders of Pharma, we have Sumit Bhattacharjee, who started his journey as a Medical Representative in 1990 and went on to work across Nicholas Piramal, UCB, Dr. Reddy’s, Zydus Cadila, and now Exeltis India.
With 36 years of hands on experience, he shares what actually works in pharma marketing→ building trust with doctors, strengthening retailer relationships, empowering field teams, and adapting to the rise of generics and e-pharmacies.
This conversation is practical, and rooted in real industry experience.
If you are a Medical Representative, Pharma Marketer, or someone trying to understand how this industry truly works,then this episode is for you.
Watch the episode and let us know:
What do you think matters more in pharma - product, promotion, or people?
Guest LinkedIn - / sumit-bhattacharjee-6b0a8315
Host LinkedIn - / lokesh-sharma-7250a71a9
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