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I just ended the Beauty Industry Leaders Podcast.

Not because I'm stopping. Because I finally stopped procrastinating on the rebrand I've been sitting on for months.

In this episode I'm telling you exactly why I made the call, what niching down actually cost me even while it looked like it was working, and who this podcast is built for going forward: founders in the messy middle, past the launch, not yet at the level where every problem is a hundred million dollar problem.

→ Why the words "Beauty Industry Leaders" were closing doors instead of opening them
→ What niching down cost me personally, and why I built resentment towards my own brand
→ Why most business podcasts only feature founders who have already made it, and the gap that leaves for everyone else
→ Who Delusional is actually for: founders scaling from half a million to their first two, five or ten million
→ My own non-traditional path through beauty, hospitality, events, pageants, coaching and now podcasting
→ Why obsession and sacrifice are part of the deal if you actually want to build something
→ The moment that changed how I think about legacy, impact and what actually matters
→ Why building without systems means everything breaks the second you try to scale
→ Why isolating yourself is the most common mistake founders make as the pressure increases

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/