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In this Podcast, Jonathan Frostick challenges the conventional time-for-money pricing model, arguing that selling hours creates a dangerous ceiling on earnings and personal freedom. Drawing from a life-altering health crisis, the author explains that high performers often mistakenly view their availability as their primary product rather than the accumulated judgement and pattern recognition they actually provide. By transitioning from charging for inputs to pricing outcomes and impact, professionals can align their interests with their clients' needs while reclaiming the mental space required for high-level thinking. Ultimately, the text serves as a strategic guide for experts to stop selling their finite time and instead leverage their unique capability to solve complex problems.

Life 2.0: The Second Act explores reinvention after success, burnout, disruption, health events, and major life transition. Conversations on leadership, identity, resilience, health and building a more intentional future beyond the first mountain of your career.

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Connect with Jonathan Frostick on LinkedIn for additional reflections, articles, and insights on leadership, reinvention, and the second act.