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Publisher's Summary

In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world. 

The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.

©2016 Pavitra Kumar (P)2020 Random House Audio

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

must read..nice case study for all startups

it was nice and narrator was good. she needs to correct one word...it is courtgate in bikaner not coalgate where haldiram had shop

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too much confusion with family tree 😂

loved it to understand the condition of marwari joint family
ambitious was taught
struggle was visible
innovation was there
long journey
usual indian family fights
generation gap

multiple things understood

only concern was lots of members to keep track of 😂😂
and I know it is unavoidable
proud of our desi global brand standing strong after so many internal conflicts