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Bhujia Barons
- Narrated by: Neha Gargava
- Length: 6 hrs and 49 mins
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Bhujia Barons
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Publisher's Summary
In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.
The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.
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What listeners say about Bhujia Barons
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Prashant
- 07-12-20
must read..nice case study for all startups
it was nice and narrator was good. she needs to correct one word...it is courtgate in bikaner not coalgate where haldiram had shop
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Himanshu Sharma
- 10-03-22
excellent insights in a complex family business
unique to Indian business
great narration
easy to finish
keeps you engrossed
worth buying it and listening again
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- amit pamnani
- 12-10-22
Nice to know the inside stories of haldirams
Inspiring stories about how a brand was built, sustained and still progresses every day.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Rohan
- 15-02-23
Great business.. average story
Loved the journey of the brand but there were missing pieces in the story.
Okay read
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Rippon Singh
- 11-09-21
It tells inside an Indian Business Marwari House
Narration is good
The story of multi thousand crore Haldirams brand
It tells you about its origin and what goes inside an Indian Business Marwari House
But somewhere in between the narration the story is lost to things going within the business family and there is comparatively less narration of details of business
However overall worth reading one time
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- sanchit mittal
- 04-12-20
too much confusion with family tree 😂
loved it to understand the condition of marwari joint family
ambitious was taught
struggle was visible
innovation was there
long journey
usual indian family fights
generation gap
multiple things understood
only concern was lots of members to keep track of 😂😂
and I know it is unavoidable
proud of our desi global brand standing strong after so many internal conflicts
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- saurabh
- 03-07-21
Must read case study for Indian snacks industry
Pure Indian marwadi family run generation old business with pride love and passion
How this become 5000 crore business
Value of Marwadi family and why they are only pure business class in Indian without have formal education
Scandals courts and modernisation of bhujiya business to sell South Indian snacks
Pure awesomeness must read for people interested in understanding financial value of snacks industry india will feed the world with it in coming times !!!
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chinmaya D.
- 20-09-22
Ok ok book
Puri story hai Haldiram's ki. but unse specially jyaada sikhne layak nai hai isme kuch. but great story.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Oindreela Ghosh
- 12-03-22
Linear, no BS storytelling
This is a story of a FMCG brand, which have been built over generations, and is a household name in India. The storytelling could easily have become larger-than-life with a dash of god-complex. Yet, that isn't the case here.
I love the linear storyline, starting from the humble beginnings, to building characters of the patriarchs of each generation, and even talking about their future plans in the end.
A solid 1.5 hours worth of chapter is dedicated to the infamous Prabhu Shankar case, which they could have easily glossed over if they wanted. But the fact that they went into the details of the matter, and the author even contextualised Prabhu Shankar's character before going into the depths of the case, earned my respect.
Do listen at 1.5x speed, and I am sure even the modern day entrepreneurs will be able to relate and learn from the Haldiram story.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 23-05-21
Nicely Written but Lacks Narration
Neha Mam I have an advise for you as a listener that you have got great voice and narration but you overdid and to a large extent disrupted the narration with your voice modulation which was when your were narrating in your normal voice looked amazing but when time and again you modulated your voice to try and give voice to some other person it actually caused irritation so please believe in the intelligence of your listener and stick more to your natural voice which is great(PS: This is my personal opinion and I can be an exception to the general view).
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