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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
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Blue Ocean Strategy
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Publisher's Summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Critic Reviews
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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What listeners say about Blue Ocean Strategy
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 07-07-20
Interesting insights
Topics are simple but I would expect some direction coming out of the book. It is goes drilling down but then at the end leaves you a little lost.
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Overall4 out of 5 stars
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- Shiv Rawat
- 03-05-19
Good book
Good book with lot of examples, new learning about create, eliminate, raise and reduce, these formulas surely help to grow in life
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Overall5 out of 5 stars
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- Wilson Gomes
- 10-04-19
Excellent book and applicable for all ages
Really good book and the narration is excellent. I have read it twice and make a point to again
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- nprasad
- 24-05-21
A very good introduction to blue ocean strategy
I really liked this book and the narration. it gave me a lot of good insights into what a blue ocean strategy is and the various case studies that the book presents. it definitely is a good read
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Overall4 out of 5 stars
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- Gaurav Kumar
- 13-12-19
Good buy
Some of the matrices and tools are helpful. As had been reading lot of management books lately, this looked mostly repetitions of same points. However, Good book for novices.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- sumit
- 27-08-21
A standard business book built on case studies
The SOP for writing business books appears to be: (a) take a 5-6 point theory, (b) look for 5-6 case studies that fit the theory, (c) offer no critique to the theory.
This book does it quite well. A lot of common sense with some interesting examples. Overall, these are the types of books to listen as audiobook as it is like hearing someone sharing their understanding.
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Overall5 out of 5 stars
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- Amazon Customer
- 25-12-20
Informative.
Those who need a plan to start a new
business must listen to this audio book.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Kindle Customer
- 25-07-20
If you can create, why compete?
Blue Ocean Strategy helps you understand importance of innovation by seeking customer value and focusing on demand rather than supply. Book helps you see the market place as a blue ocean with endless opportunities, up for grab with people who want to add value rather than competing in an ever shrinking lake. The book not only discuss the concept but also helps you with implementable tools to execute. Highly recommended for people in Strategy and Leadership role to create a trail for others to follow.
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Overall5 out of 5 stars
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- Avi
- 14-04-24
Inspiring Read
The book is full of knowledge nuggets and insughts. There were new ideas emerging after every listening session. Will be going through it again to capture all ideas in a mind map.
Highly recommended for business managers and sale and marketing apart from strategy groups.
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Overall5 out of 5 stars
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- Amazon Customer
- 06-02-19
Thought provoking
Must read for anyone in any business. Very relevant examples. History is the best prediction of future.
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