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Brewing the ‘Brand Magic Potion’

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Brewing the ‘Brand Magic Potion’

Written by: Ambi Parmeshwaran
Narrated by: Showrein Roy Chaudhary
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Buy Now for ₹233.00

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About this listen

Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand. From evaluating the potential for a brand, brand appraisal, to how a brand can become bigger through extensions, brand expansion.

©2022 M.G. Parmeshwaran (P)2023 Audible, Inc. Marketing Marketing & Sales
All stars
Most relevant
it might seem boring but it's totally worth it.
it mainly talks about Brand appraisal, definition, articulation, measure and expansion.
it's not very detailed but you get a Idea what you need to know more about or need to do more about.

Great insights on brand building

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It's a practical step by step guide to prepare your brand strategy. No unnecessary stuff...just the practical essentials.

Branding Basics Simplified

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Thank you Ambi sir for simplifying a subject that is being made impossibly complicated by authors with each passing day. Few years back, i heard you speaking somewhere about brands where you mentioned that brands are nothing but stories. A product with a compelling story is a brand and without it, its just a commodity. In this book, apart from presenting it like an empathetic instructor, you have mentioned something which is very basic to any marketing exercise but never ever been described in such a way that is my principal takeaway and that is identifying gaps in the market and then market within those gaps. Wow! My only complaint if i may be allowed to use this word is that had this book been available in print format, i would surely have kept a copy and could have used it as a ready reckoner during my life time.

Brand management simplified

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