This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.
Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it - with lessons you can apply in your own business. Zipcar is the world's leading car-sharing service. Zipcar's quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.