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Compete by Meeting Unmet Needs

How ZipCar Rethought the Car Rental Business
Written by: Jim Champy
Narrated by: Victor Bevine
Length: 14 mins
Categories: Business & Money, Careers

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Publisher's Summary

This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.

Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it - with lessons you can apply in your own business. Zipcar is the world's leading car-sharing service. Zipcar's quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.

©2010 James A. Champy (P)2009 Audible, Inc.

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