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Publisher's Summary

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.  

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning - to drive ever more accurate, complex, and sophisticated predictions.  

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Harvard Business School Publishing Corporation (P)2020 Gildan Media

What listeners say about Competing in the Age of AI

Average Customer Ratings
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Very bad narration by Audi ble

This is only about the Audible Narrative.
A computer generated feeble voice. I actually cancelled my membership because of this book.

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    4 out of 5 stars

Okay book

The book takes you on a journey of how the AI is shaping the future businesses and peoples life. I am not sure if there are much business insights to learn from here.
And, the narrative speech felt way too artificial

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  • YBNRML
  • 13-04-20

Good writing but disappointing reading

I decided to both read this book and reinforce my reading by listening to the audible version.

The book itself is a decent read. It speaks on the success of the top large digitally transformed corporations. The main points of this book are relevant even in the absence of AI. If you read other business books about technology and disruptive innovation, you likely have already come across the same case studies and similar points.

I found the audible reading to be disappointing; several times I stopped wondering whether it was an “AI”/speech-to-text robot, and even went so far as to research whether that was the case. The pausing during sentence pronunciation feels unnatural.

10 people found this helpful

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  • Christopher Sherry
  • 03-02-21

9 Hours of Buzz Words

This book may have been written by a GPT-3 bot that was trained on buzzwords.

8 people found this helpful

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  • JULIAN ZEC
  • 17-03-20

Too slow and no i depth analysis.

No in depth analysis, focusing on uber and airbnb for tve most. Could be one chapter not a book

8 people found this helpful

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  • George N. Nikolaou
  • 20-12-20

Total disappointment

How can you turn such a hot topic into total boredom? Full of cliches, lacking insights, resembling a piece of bad journalism. Narration perfect for going to sleep. Artificial speech would be more engaging. The whole text feels as if it is computer generated and narrated

7 people found this helpful

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  • Michael Marks
  • 09-02-21

Very very high level

Almost no new information on AI really. Like a book report. First book of hundreds I will be returning to amazon.

3 people found this helpful

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  • Ray A Sinquefield
  • 23-11-20

Great material. Poor performance.

I believe there are some great insights in this book, but I've struggled to get past the first chapter because the narration is so dissonant. Pauses at odd places in a sentence, odd enunciations ( "A broad" read as "abroad" ) and odd emphasis in words. It feels like a not-quite-ready-for-primetime AI-driven text-to-speech conversion vs a live rendition.
That being said, I've taken a number of AI classes and am looking for guidance on how to spot trends and opportunities for my career. This book seems like a great place to start and I will complete it one way or another.
I'll know more once I manage to get through the audio... Or perhaps I'll just buy a paper copy.

3 people found this helpful

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  • Arvind Murali
  • 08-01-21

Excllent book and contents, Bad narration

Narrator was not good. The narrator just kept going with no excitement. but contents were fantastic

1 person found this helpful

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  • Joseluis Lopez
  • 17-01-20

A must read on digital transformation

Insightful, thought provoking and visionary. Insiati and Lakhani offer a relevant framework for the Age of AI.

1 person found this helpful

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  • Dan Collins
  • 13-06-21

Great Coverage of Network Effects

I am an IT professional and have been in the "disruptor" chair in my past 6 engagements. I have read a lot of these kinds of books and have been struggling to find anything that feels fresh or offers new perspective. This book was both for me. I believe that no matter your maturity on AI or AI-related topics, that you will find this book to be an important conversation starter. I thought the authors did a great job in explaining the way network effects can change everything in a digital world.

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  • Michael
  • 18-04-21

Great intro for understanding how necessary transf

Great listen, but I wish Iwill also be getting a hard copy. This book is useful as a guide to transforming your organzation.

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  • Jason Nash
  • 09-07-20

Gets your creative thinking going

And gives many great examples that will get you thinking about how you can apply AI in your own business

1 person found this helpful

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  • ben
  • 05-06-20

Worth a listen - lots of noise

The first chapter can be skipped. It’s essentially the authors selling their services which I didn’t like. I’m paying for insights, not your pitch. The central part of the book does have valuable data and then moves back out to open ended jargon describing the industry, and doesn’t focus on the topic at hand. I would recommend listening to a short 15 minute breakdown of this book rather than the full thing as that’s where your time is better placed - remember it does include content that is worth learning. It’s definitely not worth the time investment for the full thing however.

1 person found this helpful

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  • Jamie
  • 28-10-20

Not content just narrator

the narrator's voice is unbearable. couldn't finish through chapter one. wish there was a different narattor for this book

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  • Anonymous User
  • 09-04-20

Essential read for strategy professionals

Well structured, relevant and thought provoking. Variety of cases provides useful context as do the references to traditional operating models and firms.