Get Your Free Audiobook

1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
Limited time offer: 2 months free trial
Buy Now for ₹99.00

Buy Now for ₹99.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.

Publisher's Summary

Your company has had 16 years of growth, but now it faces a crisis that threatens to crush the brand, the sales, and the future. What do you do? Last year, this was the situation at Odwalla. Greg Steltenpohl, Odwalla's CEO, recounts the highly publicized public health crisis that caused an initial 90 percent drop in sales, decline in consumer confidence, and intense media and governmental scrutiny. With Steltenpohl guiding the transformation, Odwalla turned itself around and is currently back at 85 percent of pre-recall sales. Steltenpohl speaks candidly about the strategy necessary to surviving crisis, the impact of current litigation on the company, and Odwalla's mission to rebuild brand equity. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.

(P) and ©1997 Stanford Alumni Association

What listeners say about Core Values in Crisis

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available