Core Values in Crisis cover art

Core Values in Crisis

Creating a New Model for Business

 Preview
Subscribe now Free with 30-day trial
Offer ends on 14 April, 2026 at 23:59.
Prime logo
Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59. Take this offer!
1 credit a month to use on any title to download and keep.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
Download titles to your library and listen offline.
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Core Values in Crisis

Written by: Greg Steltenpohl
Narrated by: Greg Steltenpohl
Subscribe now Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹99.00

Buy Now for ₹99.00

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

Your company has had 16 years of growth, but now it faces a crisis that threatens to crush the brand, the sales, and the future. What do you do? Last year, this was the situation at Odwalla. Greg Steltenpohl, Odwalla's CEO, recounts the highly publicized public health crisis that caused an initial 90 percent drop in sales, decline in consumer confidence, and intense media and governmental scrutiny. With Steltenpohl guiding the transformation, Odwalla turned itself around and is currently back at 85 percent of pre-recall sales. Steltenpohl speaks candidly about the strategy necessary to surviving crisis, the impact of current litigation on the company, and Odwalla's mission to rebuild brand equity. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.

(P) and ©1997 Stanford Alumni Association Leadership Management & Leadership
No reviews yet