Magically enter people's subconscious minds - and command them to buy from you!

Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art and science of marketing to the masses. Whether you're a small-business owner, an executive at a large corporation, a marketing or advertising professional, a politician seeking election, or an artist trying to "hit it big," you'll find a wealth of powerful ideas in this incredible program. You will learn the ability to induce a tremendous desire for your product, service, or idea in a person's mind. Then, you'll learn how to leverage that desire to the masses, creating ever-increasing levels of demand.

Here's just a small sampling of what you'll learn from Rick Ott:

• The secret technique that causes people to become magically attracted to your product, service, or business.
• The four things people really want and how to provide them.
• How to get people into Decision Making Mode instantly.
• How to avoid the biggest wastes of your marketing money.
• Understanding how the brain responds to advertising.
• A technique called "Pre-processing" that causes your brand name or logo to bypass mental barriers and achieve instant impact every time people see it!.
• The power of the Simulconscious Strategy.
• How to double the effectiveness of your advertising at no additional cost.