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Publisher's Summary

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

©2018 Ken Kocienda (P)2018 Macmillan Digital Audio

What listeners say about Creative Selection

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A+

Such a simple and meaningful book. Really enjoyed this book fully. He is honest and his approach to words his work and this book very naive.

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  • Zac
  • 07-12-18

Great reading Ken!

Loved it. Fascinating read for those involved in software creation, and some great problem solving anecdotes and Steve Jobs stories.

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  • Emin
  • 08-11-18

Worth the "read"

Ken is such an awesome writer and i never expected this book to be so well written from someone who is not a writter but a programmer :) The story itself is very intiguing, but the way you are guided through his experiences is extremely well constructed and i really felt like i was there next to him, experiencing what he did. Kens narration is just perfect, and for all those reasons i will definitelly get a real book as well, so i can read it again and again :)

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  • Andy T
  • 15-10-20

Interesting but mostly for geeks and Apple-heads...

So I admit to being a bit of a geek, and an Apple enthusiast. But even for me this was a bit breathless. The passages related to meeting Steve Jobs are akin to reports of meeting a deity. Sure, he was impressive, but he was only a gifted engineer and CEO! Not sure my other half will want to listen to this one, despite some interesting insights along the way.

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  • Rudolph-Hugo Rossouw
  • 24-05-20

An insight look at Apple's creative process.

An interesting keep into the creation of what today seems like an obvious software feature: the digital keyboard. I never expected it to have to many twists and turns before reaching the concept that we know today.

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  • Thomas Brown
  • 07-04-20

A good read for designers, devs & Apple fans alike

Ken's time at Apple is incredibly interesting, I grew up using the products his software was a part of so its touching to bring a name to those solutions which shaped how the world used Apple products. Its humbling to hear the good and bad of Steve Jobs from an honest employees perspective and Ken's personal insights into how Steve ran his company. Ken himself should be very proud of his career so far and I hope to hear future audio books about how he has now gone on to shape the tech world through other companies.

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  • David
  • 27-02-19

Fascinating

Does exactly what you hope and expect. Well thought out and keeps moving at a good pace.

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  • Ben Hosken
  • 13-09-20

Brilliant informative and useful

A great book about the process of product design and dev for iPhone. So many useful process ideas for any dev team.

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  • Darryl
  • 28-12-18

A great perspective of working at Apple

I really enjoyed this book and insights on Ken’s perspective working at Apple. I write this review using his autocorrect software on my iPhone. Amazing! (the only small correction to the Audiobook is that Australia isn’t part of Europe)