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Customer Loyalty Is Overrated

Narrated by: Fleet Cooper
Length: 28 mins
Categories: Business & Money, Commerce

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Publisher's Summary

Focus on habit instead. A theory of cumulative advantage.

"Customer Loyalty Is Overrated" is from the January/February 2017 issue of Harvard Business Review.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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