Dark Patterns, Deceptive Design, and the Law
AI’s Hidden Influence on Our Digital Experience
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Narrated by:
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Harry Brignull
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David Monteath
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Written by:
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MR Leiser
This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.
These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.
The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.
By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.(P)2025 Bloomsbury Publishing PLC
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Critic Reviews
Tene and Polonetsky expounded a Theory of Creepy in 2013. Dr Leiser’s book shows today how well beyond creepy and even overshooting downright sneaky many digital services are by design today. His book lays out in stark terms the real harms, including of financial loss and a dangerous erosion of trust and autonomy, that ensue from the digital manipulation to which we are daily subject. Children and more vulnerable internet users are the most adversely affected.
Dr Leiser’s text is a timely and accessible illumination of the issue of deceptive design in digital services that provides up-to-date and expanded language to describe the range of “dark patterns” phenomena we sometimes can’t see but experience. He carefully illustrates the challenges globally these issues present for enforcement as they cut through and sometimes find gaps in consumer, data protection, privacy and sectoral laws. The book thoughtfully proposes realistic and layered solutions which are all the more urgent given the now turbocharging effects of AI. This book is a very important opportunity to act and change course and to do so right now.
Dr Leiser’s text is a timely and accessible illumination of the issue of deceptive design in digital services that provides up-to-date and expanded language to describe the range of “dark patterns” phenomena we sometimes can’t see but experience. He carefully illustrates the challenges globally these issues present for enforcement as they cut through and sometimes find gaps in consumer, data protection, privacy and sectoral laws. The book thoughtfully proposes realistic and layered solutions which are all the more urgent given the now turbocharging effects of AI. This book is a very important opportunity to act and change course and to do so right now.
Dr Mark Leiser’s Dark Patterns, Deceptive Design, and the Law is a masterful examination of one of the most insidious threats in our digital age. With a keen eye for both regulatory nuance and the deeper structural manipulations at play, Leiser moves beyond the surface-level discussion of dark patterns to reveal how deception is embedded not just in user interfaces, but in the very architecture of our digital experiences. This book is an essential resource for scholars, regulators, and anyone concerned with deceptive design and AI. Leiser’s work stands as a compelling call to action, urging us to challenge the AI systems that shape—and too often exploit—our online lives.
Dr Leiser engages clearly and insightfully with the topic of dark patterns. This book is informative and transformative through a multifaceted approach to the subject. It challenges readers to rethink their perspectives and the implications of deceptive design—in the user interface and beneath the surface in the system architecture.
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