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Erich Joachimsthaler on Opportunities Hidden in Plain Sight

Written by: Erich Joachimsthaler
Narrated by: Dave Summers
Length: 16 mins

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Publisher's Summary

In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.

©2008 Erich Joachimsthaler (P)2014 American Management Association International

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