Get Your Free Audiobook
-
Established
- Narrated by: Malk Williams
- Length: 4 hrs and 27 mins
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
New to Audible Prime Member exclusive: 2 credits with free trial
Established
Buy Now for ₹417.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Heritage. Adaptation. Values. Flexibility. From the oldest pub in the world to the Liberty Bell and the origins of a nation, Established: Lessons from the World's Oldest Companies tells the stories of 12 businesses with a combined age of almost 5,000 years. They've survived war, plague, rebellion, boom, bust, depression and strange twists of fate. But how and what can we learn from them?
Spanning the local and the global, family businesses and household names such as Guinness and Wrigley, Established seeks to uncover the secrets behind the longevity of these 12 remarkable institutions. This is a book with points to make through stories told.
At a time when the average life span of a business seems shorter than ever, the companies included here stand as living testaments to the value of rich, compelling stories in a world of quick-fix branding.