Get Your Free Audiobook

  • Fast, Cheap & Viral

  • How to Create Game-Changing Content on a Shoestring Budget
  • Written by: Aashish Chopra
  • Narrated by: Gireesh Nair
  • Length: 4 hrs and 22 mins
  • 4.7 out of 5 stars (33 ratings)

Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Fast, Cheap & Viral cover art

Fast, Cheap & Viral

Written by: Aashish Chopra
Narrated by: Gireesh Nair
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹501.00

Buy Now for ₹501.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.

Publisher's Summary

Viral marketing should not be a happy accident

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. 

In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:

  • How to grab eyeballs in a sea of content; 
  • How to drive engagement (because views can be bought, but engagement is earned); 
  • Why storytelling beats production value and behind-the-scenes tips and tricks;
  • How to build your personal brand and kill job insecurity.

For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

©2019 Aashish Chopra (P)2020 Audible, Inc.

More from the same

What listeners say about Fast, Cheap & Viral

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

you don't need to be in marketing to know this

it will help you create your personal social media content to help you stand out, just as much as it will help you market a brand. easy to understand and even motivational!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Simple and to the point

The author has explained the concepts in simple language avoiding jargon. He also seems to practice what he preaches by genuinely trying to help the listener gain the most out of the book. Recommended.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A quick insightful look at FCV content

For anyone looking at promoting their brands or other's brands on social media - this is a must listen. Even if you takeaway one or two things from the book - it is still worth it. There are slight overlaps sometimes between chapter to chapter especially with video examples but for the most part the book is free of fluff and faff - and is to the point. I also came to know of a few great ad campaigns which I wouldn't have known about otherwise... In the world of social media - the idea and message of the video is king... and this book is a must read. Be warned - this book is not going to give you a magic formula for making videos viral - you still have to do the hard work of ideation - but it will provide a bunch of lessons that the author has learnt so you don't have to waste time reinventing the social media video wheel. Cheers Aashish for taking the time to put down your years of learning into this concise written work.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

PERFECT BOOK

This is perhaps one of the best books which captures the art and science of Viral videos. I strongly recommend it to students, professionals, just about everyone who is interested in understanding the complex game of why and how videos go viral.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Crisp, focused and packed with value - Go for it!

My first book review of 2022 talks about the last book I read in 2021! And this one was a breezy yet insightful listen' on Audible.

Fast Cheap and Viral gives you practical tips and insights into creating share-worthy videos that resonate with viewers and attain the nirvana of modern-day content - virality!

I found the book very engaging and packed with simple doable action-points. What I loved the most was the utter simplicity with which it has been written. You don't have to be a marketer or vlogger to follow it. If you can read English, you can pretty much understand every single chapter in this book.

I found a lot of takeaways from it and these are applicable not just to videos but to content in general (sharing a few top-of-the-mind ones):

- Aim for 'shareworthiness', not virality. If people share your content, virality is an obvious outcome.
- The IUCTC framework to pick topics that resonate with your audience
- Storytelling beats production any day (or aesthetics for that matter)
- Views can be bought. But engagement has to be earned

What I felt could have been better - Chapter 3 which talks about videos for personal branding seemed a bit rushed. Some more tips and pointers in that section would have been great.

In a nutshell, Fast, Cheap and Viral is a simple and straightforward yet powerful book. I highly recommend it if you wish to float your own YouTube channel or create video content on a regular basis. Or even create content for that matter. It is narrated on Audible in a very pleasant manner with the right touch of humour!

Go for it I say! :) Happy reading in 2022!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This books works is even better as an audiobook 👍

Generally, I am not fond of audio books, unless it’s produced with a full cast and background score like radio drama. So, was all the more sceptical to try out a non-fiction audiobook. But, was so pleasantly surprised by the quality of this audiobook- the voice and narration is flawless and I realised that since the author has written it in first person from his own experience from real life- it makes for a compelling hearing experience. As recommended by the author, hear it at 1.3x speed and it sounded perfect!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

Fast, Insightful & Worth it!

Absolutely loved the book! Every marketer needs to be a content creator and this book is the perfect foundation for that. The tried and tested examples and anectodes were my favourite part of the book. Great stuff!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This title is shareworthy

Very interesting read on creating digital content in-house, low cost and highly shareable!!
A must for all in the world of promotion. Not just the digital guys👍🏻

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Guy knows how to market himself well.

Unfortunately, I fell for it too, by buying this book. Couldn't get through 2 chapters without being reminded of all the social media "gurus" selling their courses on success,

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful