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Publisher's Summary

Viral marketing should not be a happy accident

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. 

In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:

  • How to grab eyeballs in a sea of content; 
  • How to drive engagement (because views can be bought, but engagement is earned); 
  • Why storytelling beats production value and behind-the-scenes tips and tricks;
  • How to build your personal brand and kill job insecurity.

For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

©2019 Aashish Chopra (P)2020 Audible, Inc.

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This title is shareworthy

Very interesting read on creating digital content in-house, low cost and highly shareable!!
A must for all in the world of promotion. Not just the digital guys👍🏻

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Fast, Insightful & Worth it!

Absolutely loved the book! Every marketer needs to be a content creator and this book is the perfect foundation for that. The tried and tested examples and anectodes were my favourite part of the book. Great stuff!

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This books works is even better as an audiobook 👍

Generally, I am not fond of audio books, unless it’s produced with a full cast and background score like radio drama. So, was all the more sceptical to try out a non-fiction audiobook. But, was so pleasantly surprised by the quality of this audiobook- the voice and narration is flawless and I realised that since the author has written it in first person from his own experience from real life- it makes for a compelling hearing experience. As recommended by the author, hear it at 1.3x speed and it sounded perfect!

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A quick insightful look at FCV content

For anyone looking at promoting their brands or other's brands on social media - this is a must listen. Even if you takeaway one or two things from the book - it is still worth it. There are slight overlaps sometimes between chapter to chapter especially with video examples but for the most part the book is free of fluff and faff - and is to the point. I also came to know of a few great ad campaigns which I wouldn't have known about otherwise... In the world of social media - the idea and message of the video is king... and this book is a must read. Be warned - this book is not going to give you a magic formula for making videos viral - you still have to do the hard work of ideation - but it will provide a bunch of lessons that the author has learnt so you don't have to waste time reinventing the social media video wheel. Cheers Aashish for taking the time to put down your years of learning into this concise written work.