Fresh Air, Tom Kelley

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Fresh Air, Tom Kelley

Written by: Terry Gross

Narrated by: Terry Gross

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Tom Kelley, general manager of IDEO, on this edition of Fresh Air. IDEO is a design firm that has created some of the most successful and often-used products, such as the first Apple mouse, Polaroid's I-Zone instant camera, the Palm V pilot, the Crest Neat Squeeze standup toothpaste tube, and the Oral-B soft grip kids' toothbrush. The company is known for its innovation, cutting-edge design, and attention to how products are used in real-life situations. His new book is The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. (Broadcast Date: February 8, 2001)(P) and ©2001 WHYY-FM

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