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  • Good Strategy/Bad Strategy

  • The Difference and Why It Matters
  • Written by: Richard Rumelt
  • Narrated by: Sean Runnette
  • Length: 11 hrs and 49 mins
  • 4.6 out of 5 stars (76 ratings)

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Good Strategy/Bad Strategy cover art

Good Strategy/Bad Strategy

Written by: Richard Rumelt
Narrated by: Sean Runnette
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy”. He introduces nine sources of power - ranging from using leverage to effectively focusing on growth - that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

©2011 Richard Rumelt (P)2019 Random House Audio

Critic Reviews

"Represents the latest thinking in strategy and is peppered with many current real world examples. Good Strategy/Bad Strategy has much to offer and has every chance of becoming a business classic.” (Management Today)

“Brilliant...a milestone in both the theory and practice of strategy... Vivid examples from the contemporary business world and global history that clearly show how to recognize the good, reject the bad, and make good strategy a living force in your organization.” (John Stopford, chairman, TLP International, professor emeritus, London Business School)

“Penetrating insights provide new and powerful ways for leaders to tackle the obstacles they face. The concepts of "the kernel" and "the proximate objective" are blockbusters. This is the new must-have book for everyone who leads an organization in business, government, or in-between.” (Robert A. Eckert, chairman and CEO of Mattel)

What listeners say about Good Strategy/Bad Strategy

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Has telecom strategy

Narrator has paced well, just like how the author would have. Easy to understand and complete. Audible Book is interesting and cannot put down. I was able to relate DWDM, optical, Cisco, Wireless strategy. The author dissects the problem and applies what he teaches in the book. Just three principles.

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    5 out of 5 stars
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    5 out of 5 stars

No fluff, will probably reread.

Among the best in its genre. - = - = - = - = -

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    5 out of 5 stars
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Excellent book on strategy

It was difficult to put it down..once you start reading... great for any buisness leader...

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  • sb
  • 23-02-22

great book..and fantastic story telling

Fantastic story telling. The reader was able to keep us riveted to the concept

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Great read

loved it. very well organized & narrated. great read for a beginner. lots of great examples which help each the fundamentals in the reader's mind. highly recommended.

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    3 out of 5 stars
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    4 out of 5 stars

Needs A better Narrator

Books which are technical in nature need better narration rather than a droning voice and that is what I struggled listening to this audio book.
The concepts are sound and worth listening too for every management student and professional.

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excellent book with great insight

loved the narration , keeps you interested .Author has narrated the strategy aspects very efficiently

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