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Guerilla Publicity

Getting Gobs of Media Coverage Without Spending Lots of Money or Time

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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Guerilla Publicity

Written by: Rick Frishman
Subscribe now Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹502.00

Buy Now for ₹502.00

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About this listen

You want to promote your products or services but don't have a ton of money to spend. You want the most bang for your buck. So should you do it yourself or hire a publicist? What can you do yourself without mortgaging the farm and spending lots of time? Rick Frishman will share simple techniques for getting the most from your publicity efforts. If you want to start getting the media coverage you deserve, don't miss this session!

You will learn:

  • The simplest route to the most media coverage
  • Designing a press release that will generate results and get the media to call you
  • Understanding the pluses and minuses of radio, TV, and other media sources
  • How to create a press kit that will get you noticed and get you coverage
  • When to consider hiring a PR firm and what questions to ask
  • Understanding the differences between retainers and "pay for placement" PR - and why it's important to you

This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.

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