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Publisher's Summary

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must hear." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration - and ready to run with big ideas to accelerate their own and their companies' success. If you listen to nothing else "full stop" hear: Michael Porter on creating competitive advantage and distinguishing your company from rivals, John Kotter on leading change through eight critical stages, Daniel Goleman on using emotional intelligence to maximize performance, Peter Drucker on managing your career by evaluating your own strengths and weaknesses, Clay Christensen on orchestrating innovation within established organizations, Tom Davenport on using analytics to determine how to keep your customers loyal, Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard, Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward, Ted Levitt on understanding who your customers are and what they really want, C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.

©2011 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

What listeners say about HBR's 10 Must Reads: The Essentials

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  • Toco
  • 02-12-16

essential, but...

these articles are certainly something that people should know in the business World. However, as an audio book it's a little rough to get through.

10 people found this helpful

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  • anonymous
  • 06-09-17

very monotone. too slow.

good business lessons but very dated examples...VHS Sony, and JVC... seriously?! good lessons none the less.

4 people found this helpful

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  • Remo
  • 01-12-18

How to kill an audiobook

Its as simple as having this guy read it. Siri should read it instead for better performance. Content valuable delivery dismal.

2 people found this helpful

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  • wllm
  • 17-05-20

Good but narrator can improve

You can feel the narrator is discovering the words as he reads the text, by his tone. Audio books are like lectures, but when the tone is off, it is like listening to someone who doesn't know what he is talking about (it is like listening to that boy in class who was unwillingly picked up by the teacher to read a passage from a book he never read before, so he doesn't know how it was meant to be read. My suggestion is for the narrator to read the book prior to recording, and plan when his tone should go up or down in the sentence, and plan which word or sentence should be emphasized. And please, believe in what you are reading, be an actor, even if you don't agree or understand, because we listeners can feel when the narrator and the text are contradicting themselves (when content and tone are opposites).

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  • PS
  • 17-11-20

Articles list

Unfortunately the description, in contrast to some other HBRs 10 must reads I have, is less than helpful. Instead of clearly stating which articles are included, it lists authors in random order with some article description but not the matching title. In the chapters, you have the HBR article, but no author. List of article and author below: Meeting the Challenge of Disruptive Change - Clay Christensen Competing on Analytics - Tom Davenport Managing Oneself - Peter Drucker What Makes a Leader? - Daniel Goleman Putting the Balanced Scorecard to Work - Robert Kaplan Innovation: The Classic Traps - Rosabeth Moss Kanter Leading Change:Why Transformation Efforts Fail - John Kotter Marketing Myopia - Ted Levitt What is Strategy? - Michael Porter The Core Competence of the Corporation - C. K. Prahalad and Gary Hamel

2 people found this helpful

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  • David
  • 04-11-16

Back to basics

Many articles are 20-30 years old yet still prove just as relevant today. Refreshing listen that reminds me of the essentials of running a sound business, back to basics at its best.

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  • Allard
  • 25-08-16

HBR must reads are the business for business

What did you like most about HBR's 10 Must Reads: The Essentials?

I listened to a couple of HBR selected texts as part of my MBA and they offer brilliant and accessible insight into key articles from the leading source.

1 person found this helpful

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  • Andy Brown
  • 20-10-16

Competent

Some interesting articles, some less so. Most irritating was the narrator's inability to pronounce 'competency' which seems to gain an extra 'n' in the middle. So distracting that it made me skip the entire of the final article.

1 person found this helpful