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Publisher's Summary

Use design thinking for competitive advantage.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

HBR's 10 Must Reads series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. 

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about HBR's 10 Must Reads on Design Thinking

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  • VC
  • 17-07-20

Excellent content

I learned a lot from the case studies and the wisdom of the various contributors. For some reason, it took some time for me to connect with the voice of the narrator. It was not appealing to me. but then, I got used to it and after the first article, started enjoying the content!

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made my understanding clear about Design Thinking

wonderful book. every entrepreneur should read it. helps with understanding on how to think and what to aim for in general decision making.